13 Dec 2023 ➜ Deep Dive: Award Winners | Diia App ++

13 Dec 2023 ➜ Deep Dive: Award Winners | Diia App ++

HP Tango Smart Printer Setup Experience

In their presentation Sogra Nishath, Director of Setup & Onboarding Experience, and Bob Stoss, Design Lead, will walk us through the project “HP Tango Smart Printer Setup Experience”, winner of the UX Design Awards 2021 in the Product category.

About the Project: HP Tango Smart Printer Setup Experience

Winner of the "UX Design Award | Product" 2021

Tango is HP’s first Smart Home printer. The vision: deliver a breakthrough, premium IoT experience for the users. The entire customer journey from pre-purchase through setup and use was reimagined to align with the vision. Tango’s success is a result of many design disciplines and cross-functional teams coming together to align on the vision, design, and testing through multiple iterations that challenged the status quo at each phase of the design process to support the user and business needs.

UXDA Jury member Werner Spicka on the project:

»This product was not conceived as a standalone but as part of a whole ecosystem. It promotes the printer from a plastic box somewhere on a desk to a beautiful piece of furniture. The focus on sustainability is visible across various touchpoints such as packaging, materials, ink management, and more. The concise and nicely illustrated step-by-step manual for setting up the product focuses on the user and removes pain points that others could not solve before.«

About the Format:

Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.

Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)


Sogra Nishath

Director of Setup & Onboarding Experience, HP Inc. Website

Bob Stoss

Design Lead, HP Inc. Website