Navigating Care: Support for Non Native Speaking Women
Winner of the "UX Design Award | Concept" 2025
In this Deep Dive Shuting Jiang and Tianyue Wu, both co-founders of QIMU Design, will walk us through their Award-winning concept "WE: Wellness Support for Non-Native Speaking Women”.
This concept assists immigrant women in navigating healthcare systems by providing real-time, culturally aware AI support during medical visits and fostering a supportive community. Users benefit from AI-powered translations, clear insurance guidance in their preferred language, and a forum for sharing experiences. By breaking down language, cultural, and systemic barriers, the organization empowers women to manage their health with confidence and access care more easily.
UX Design Awards Jury 2025 Spring about the project:
“Enabling healthcare access for everyone should be a goal for both society and healthcare providers. WE tackled this challenge with an app, reducing barriers for non-native speaking women to access healthcare. Its simple, user-friendly design suits its target audience, enabling effective navigation through complex healthcare systems. A wide range of functions including translation, insurance guidance, articles, chat, and advice offer holistic support. The relevance and thoughtful design make WE a compelling and impactful concept.”
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Joanna Simson, Project Manager, International Design Center Berlin (IDZ)
