In their presentation Creative Director Leopold Hoepner and Lead Software Developer Antoine Nivet from why do birds walk us through their award-winning project „MusiCurve“.
About the Project: MusiCurve
Winner of the "UX Design Award | Product 2022
why do birds has developed an easy-to-use software tool that allows users to change the intensity of a given music-piece and adapt it to the dramaturgy of a film. The target group are marketing-, HR-, social media managers and designers in corporations with little or no knowledge of music software and teams that do not have a budget to hire a sound studio to do the dubbing for a film production.
UXDA-Jury Member Tapani Jokinen about the project:
The concept of MusiCurve is brilliantly simple and easy to use. It does not require any specialist skills and enables everybody to set up a video with a perfectly matching sound in a self-explanatory way. The solution adequately fits the needs of its target group, and greatly reduces the effort needed for an otherwise time-consuming and complex process.
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)