Meet the Jury: Alicia Clemente García

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Alicia Clemente García

Senior UX Concept & Project Lead, Scholz & Volkmer

Expert in UX Strategy and Digital Information Architecture
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Meet Alicia, a Senior UX Concept at Scholz & Volkmer specializing in developing digital strategies and information architecture for leading brands.

In her role as a project lead, Alicia adeptly balances strategic vision with a keen focus on user-centric needs. She likes to improve the collaboration between different disciplines, such as design, concept, and technology, utilizing the ever-evolving tools in our industry.

With a strong foundation in classic design and smart digital systems – gained through her studies in Design at the Bauhaus University in Weimar (B.F.A.), Elisava University in Barcelona, and Hochschule RheinMain (M.A.) in Wiesbaden – she prioritizes "classic clarity and unambiguity" in user interfaces.

Her work focuses on rethinking common components with our evolving technological advancements such as AI and simplifying digital interactions, subtly modernizing systems while retaining classic structures. The goal is to make users feel comfortable amidst rapid changes and maintaining their ease of use.