Meet the Jury: Noor Dar

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Noor Dar

Head of Product Design at Börse Stuttgart Digital & Bison

Expert in Product Design for Fintech
LinkedIn

Meet Noor, an executive product design leader who focuses on shaping digital products and services in the fintech and digital assets industries.

She leads the product design practice at Börse Stuttgart Digital & Bison across Germany and Europe. There, she creates experiences for crypto and digital brokerages with a holistic, human-centered approach where usability, accessibility, and brand come together seamlessly.

Noor champions design as a bridge between people and growth, where strategy, usability, and inclusivity converge.

Her career spans B2C and B2B, fintech, digital transformation, and creative direction. As Head of Product Design at Timeless, she developed the platform in nine months and grew it to over €39 million in tokenized trading volume within three years. Noor has also consulted with companies such as E.ON and Mercedes-Benz, guiding their digital transformation initiatives and exploring early AI-driven solutions.