Skills, Diversity and Design Mindset in Corporate Culture

Join us for an insightful episode of UX Conversations as host Joon-Mo Lee speaks with Gennett Aku Agbenu, Head of Brand Experience at Siemens AG. In this engaging discussion, Gennett shares her career journey from agency work to corporate branding and highlights the pivotal role of design in business.

Explore pivotal questions such as the influence of diversity on successful team culture, the rapidly changing demands of technology, and the essential skills and mindset sought after in new design hires. Gain insights into her take on the role of a design mindset within corporate environments and discover the key factors that guide the judgments of esteemed UX Design Awards jury members like Gennett. Don't miss this opportunity to delve into a thought-provoking conversation that promises to inspire and inform design enthusiasts, professionals, and curious minds alike.

Our Guest

Gennett Aku Agbenu is head of brand experience globally at Siemens. She is passionate about helping brands to “do different” to make a difference and shape a positive future today. In her career, she has worked with various brands in the automotive, travel, banking, healthcare, energy, and home appliances sector. Gennett holds a diploma and MA in communication design and a Master in Business Administration. She is a lover of creativity, humor, and excellence.

And so far, she has lived on three continents: Londoner at heart, Berliner by default, and Beijing-inspired. Gennett also served as chair of the jury for several editions of the UX Design Awards.

Our Host

A distinguished graduate from Central Saint Martins College of Art and Design in London, Joon-Mo Lee's client work and public talks explore the intersection of philosophy, culture, design and innovation.Before entering the design industry, he has worked in the toy and FMCG industry in Düsseldorf, Berlin, Hong-Kong and London. In his past engagements he has collaborated with a broad range of leading brands including LG, Samsung, Boeing, Huawei, BSH, Neff, Hansgrohe, Vorwerk and Schindler.

Joon likes travelling with his camera, loves seafood, has a palate for cheap booze, and enjoys Karaoke nights with his team. Joon has been a member of the jury for the UX Design Awards from 2023 to 2024.

About the Format

UX Conversations present professional insights and personal stories by leading design personalities and the awards’ jury members. The one-on-one talks offer inspirations and valuable take-outs from diverse disciplines and professional fields, supporting designers in their own work and career.

Presented by Joon-Mo Lee, Director Growth Strategy, SMAL / Ergosign