How to Build Trust in AI Through Human-Centered Design
Join us for a new Episode of UX Conversations! This time with Seulki Lee, Associate Design Director at McKinsey & Company and jury member at the UX Design Awards - Spring 2026.
Seulki will share her unique journey from studying law in South Korea to becoming an Associate Design Director at McKinsey & Company in Berlin. Talking about her current role, she and Ake Rudolf, Director of the UX Design Awards, will discuss the intersection of design and emerging technology, questioning the current and future state of AI-implementation and the holistic benefits of Design Thinking.
As she is one of our jury members, Seulki will also reveal the criteria that matter to her when assessing submissions. Mark your calendar and don’t miss this episode of UX Conversations!
Our Guest:
Seulki Lee is Associate Design Director at McKinsey & Company in Berlin, where she leads design for generative-AI products across industries. Originally trained in law in Korea, her creative journey took her through New Zealand and into global design leadership. She has delivered impactful GenAI solutions that boost operational efficiency and scale MLOps platforms. Seulki blends strategic vision with hands-on UX, working closely with machine learning, product, and engineering teams.
Seulki Lee is also a member of the jury for the UX Design Awards – Spring 2026.
About the Format:
UX Conversations presents professional insights and personal stories by leading design personalities and the awards’ jury members. The one-on-one talks offer inspirations and valuable takeaways from diverse disciplines and professional fields, supporting designers in their own work and career.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)
