ZUGI: Embedding cultures into UX Design

»Zugi finds the perfect balance of rethinking methodology and prototyping it in a very complex application: ticket machines that often tend to be confusing for travelers abroad. The research and co-creation done here to come up with a solution that serves both locals and tourists is impressive. This piece also stands out because it has its own visual identity with a lot of attention to graphic details. Usability is a priority, but identity makes it stick.«

Peter Post