++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

nominated 2023

High-end EV brand - Zeekr’s DTC digital strategy

BIGBANG Design

Marketing Service Mobility

Zeekr is a luxury EV brand launched by Geely Group, aiming to revolutionize the traditional marketing and service model of the automotive industry with an internet-based approach. Adopting an omni-channel approach enhances the user experience journey, the solutions tailor to customers' individual needs by offering smart personalization, easy car purchasing, usage, and guarantee convenience.

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Designers

UED / Leon Ho, Fan Chen, Amy Gao, Ju Zhao, Amber Huang, Luyuan Li, Sai Zhang

Year

2023

Category

Concept

Country

China

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