High-end EV brand - Zeekr’s DTC digital strategy

BIGBANG Design

Zeekr is a luxury EV brand launched by Geely Group, aiming to revolutionize the traditional marketing and service model of the automotive industry with an internet-based approach. Adopting an omni-channel approach enhances the user experience journey, the solutions tailor to customers' individual needs by offering smart personalization, easy car purchasing, usage, and guarantee convenience.