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++ Nominees Announced! ➜ Cast Your Vote ++ Be the Next Winner ➜ How to Enter

gold 2023

Minutes&More

Caroline Schmoll, Tibelia Kurtaran, Timea Kosa-Timar

Service Mobility

Minutes&More is a unique bonus program for users of public railways that addresses a common pain point: delays. The goal is to change the perception of delays by offering a reward for arriving late. It allows users to collect points called "Minutes" for every minute of delay. This gives them the power to redeem frustrations and turn them into rewards like free travel time or other perks. Additionally, the program creates awareness for on-time trains, which would have been overlooked due to selective perception.

Designers

Caroline Schmoll, Tibelia Kurtaran, Timea Kosa-Timar

Year

2023

Category

New Talent

Country

Austria

School

New Design University

Teacher

Sebastian Berger, Marlene Höglinger

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»Minutes&More provides a beautifully simple concept that translates the frustration of millions of people into a very clear value proposition, along with a fresh, light UI that has the potential to boost brand perception. Add excellent, straightforward storytelling and easy implementation - and everything adds up to a New Talent Gold Award.«

Christine Rossa & Shruti Ramiah

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