++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter

++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter

Designers

Momentum Design Lab

Year

2024

Category

Product

Country

United States

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»"KT Tape – Tape Like the Pros" highlights the necessity of aiding users in properly and effectively applying kinesiology tape. This application effectively connects the product with educational resources, offering a user-friendly guide that consolidates essential information for easy access. Features such as repeating videos, notification reminders, and an offline mode for use in areas without internet access demonstrate a dedication to meeting user requirements. "KT Tape" is based on solid competitor analysis, a clearly defined target group, in-depth user research, prototyping and testing. The outcome is a visually appealing and intuitive companion app that convinced the jury with its clear value proposition.«

Gennett Aku Agbenu and Matthias Schmiedbauer

And the Award goes to...

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