++ Nominees for Spring 2025 Announced ➜ Cast your Vote ++ Deep Dive: Award Winners, 19 Feb. ➜ Register

++ Nominees for Spring 2025 Announced ➜ Cast your Vote ++ Deep Dive: Award Winners, 19 Feb. ➜ Register

nominated 2024

Tact Contact Launcher

TCL Coporate Research (Hong Kong) Co., Limited

Smart Home Media & Entertainment

Tact Contact Launcher is an innovative TV interface that redefines how users interact with their TVs. It leverages advanced LLM technology and a dialogic flow user interface to enable natural, conversation-like interactions with the TV. The interface is designed to anticipate user needs and offers tailored content recommendations, streamlining UX and making it more intuitive and user-friendly. It transforms television from a passive screen into an intelligent, dynamic conversational partner.

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Designers

Trudy CHEUNG, LI Yang, CHAK Yun Hei

Year

2024

Category

Concept

Country

Hong Kong Special Administrative Region of the People’s Republic of China

Design Studio / Department

Innovation & Product Development

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