Creating an inclusive crypto product

N26

Crypto trading had long been perceived as niche, accessible only to the tech-savvy. However, N26’s studies indicated that 68% of customers were interested in trying it out, but simply felt unprepared. In response, they delved into extensive user research and developed an MVP to make crypto accessible to everyone. Customers now have a simple and safe way to explore cryptocurrencies and grow their investments right from their banking app.