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nominated 2024

Discover by Classic 3-in-1

The Hong Kong Jockey Club

Product UI Mobility

The "Discover" section of the "Classic 3-in-1" app personalizes racing content based on customers' betting knowledge. It features KOL (Key Opinion Leader) selection for easy bet placement and a leaderboard to track KOL performance. Users get racing updates, exclusive offers, and can subscribe to favorite jockeys. Novices learn through videos and comics, and the app provides a one-tap horse racing calendar. It offers a comprehensive and tailored racing experience for all enthusiasts.

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Year

2024

Category

Product

Country

Hong Kong Special Administrative Region of the People’s Republic of China

Design Studio / Department

Digital Experience & Innovation

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