++ Spring Awards 2027: Enter Now! ++ How to Design for Human Care: Deep Dive Oct. 28

++ Spring Awards 2027: Enter Now! ++ How to Design for Human Care: Deep Dive Oct. 28

nominated 2024

Magic Twist - Regenerative Braking

Ather Energy

Assistive System & Technology Energy

For more than a century, two-wheelers have had two entirely different actions to move ahead, and to stop — pulling the throttle for acceleration and pulling the handlebar levers to brake. Magic Twist aims to simplify this core experience.

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Designers

Hari Vasudevan, Vedant sharma, Harish Kumar, Shivam Gupta, Unnikrishnan M, Bikash Biswas, Adarsh ML, Kinjal Patel, Swarnim Raj, Shubham Singhal, Vikram Raj

Year

2024

Category

Product

Country

India

Design Studio / Department

Digital Design