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nominated 2024

MusicVest

Jeehye Rha

Service Media & Entertainment

MusicVest is an innovative feature in the Spotify app that transforms music streaming into an investment game. Users earn "shares" in emerging artists by streaming their music, enhancing fan engagement and creating a sense of ownership. Designed for young adults interested in investing and discovering indie music, this gamified experience rewards users with exclusive perks and fosters a vibrant community, blending entertainment with investment.

Designers

Jeehye Rha

Year

2024

Category

New Talent

Country

United States

School

School of Visual Arts, Korea Institute of Creative

Teacher

Yeon Sang Yoon, Yoo Jin Hong

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