++ Nominations revealed on 16 Jan. ➜ #staytuned ++ Next Award ➜ Register Profile

++ Nominations revealed on 16 Jan. ➜ #staytuned ++ Next Award ➜ Register Profile

Designers

Ayberk Köle, Şükran Kasap, Burak Erbab

Year

2024

Category

Concept

Country

Turkey

Design Studio / Department

Vestel Industrial Design and User Experience Center

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»The concept "Vestel GO" is impressive because it cleverly addresses various everyday challenges and combines them into a coherent product. On the one hand, it helps to minimise the ecological footprint of washing (detergent, energy consumption, microplastics). On the other hand, it picks people up at their own pace of life and adapts to their needs. To do this, it orchestrates various hardware sensors, digital services and data from networked private devices and the smart home. The product design is remarkably clear and bold. It combines high aesthetics with a commitment to radical simplicity.«

Mine Danışman Taşar and Bernhard Staiber

And the award goes to...

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