Flyme Auto

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
As an intelligent cockpit operating system, we need to be adapted to different brands of vehicle models, which requires us to have strong flexibility. Therefore, we chose to build modular functions.
It has created modular functions that can be flexibly combined like Lego. In terms of usage, it allows users to highly customize menu content. In terms of customized cooperation, it also provides automakers with more diversified combination forms, enabling them to create design schemes and function configurations that conform to their own brands.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
We adhere to the concept of openness and exploration, and strive for excellence in design. Different from the very functional design of other brands, we also combine aesthetic feeling and integrate the natural feeling into it, including the boot animation. We also combined the action of closing the car door to create an animation design in which fireflies are disturbed and fly into the car from outside, making the boot process full of aesthetic feeling and interesting.

Where do you see yourself and the project in the next five years?
So far, we have collaborated on nearly 20 vehicle models. In the next five years, we will also work with more automotive brands and, through innovative design and interaction, become a unique intelligent cockpit operating system, bringing an experience that combines aesthetics, flexible interaction, and convenience to more users in China and around the world.