Designers
Yingxiao Ouyang
Year
2025
Category
Concept
Country
United States
Design Studio / Department
OYYX Design Studio
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
Making data and analytic look appealing and accessible to the target user group is not easy. Number and metric can look jarring to people who need the information but are not familiar with it, especially for user group of all ages. It took me several rounds of iteration to find a better information density and to define a modern visual identity. Optimizing data reading experience for a less experienced user group is a valuable and fun challenge.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
My personal aha-moment came from the piece of user feedback requesting for a female professional networking experience in the app. It will make the app more actionable by introducing users to these professional female groups. Being able to have in-person exposure to the female pioneers and their journeys are highly valuable to the users.
Where do you see yourself and the project in the next five years?
I will continue my journey as a product designer leading data experience design in the next five years. This project is planned to launch in 2025 to unlock female full potential. I am excited to see the project reaches to its audience and enhances people's experiences through advanced data and analytics.
