Designers
Johannes Auffermann
Year
2025
Category
Product
Country
Germany
Design Studio / Department
Astral
Three questions to the project team
What was the particular challenge of the project from a UX point of view?
The challenge was creating a seamless and engaging UX for a B2B audience, ensuring a balance between aesthetic design, intuitive navigation, and technical depth. The website had to appeal to automotive experts while conveying complex innovations like sustainable surface technologies in an accessible, visually compelling way. Users needed to quickly grasp key content about how our client KURZ could help them improve their competitive position by creating unique surface solutions. Through clear structure, interactive elements, and striking visuals, the design successfully guided visitors to explore solutions and innovations, optimizing both engagement and usability.
What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The low point of the process was tackling the ever-growing scope of new content while managing tight capacities. It felt like a marathon without a clear finish line. But the highlight came when we turned this challenge into an opportunity: We delivered a website that exceeds expectations and drives measurable success. It was a powerful reminder that with teamwork, focus, and determination, we can achieve outstanding results – no matter how demanding the process.
Where do you see yourself and the project in the next five years?
In the next five years, we envision the project evolving into a leading hub for automotive plastic surface decoration solutions. It will grow continuously, enriched with new, relevant content that reflects the latest trends, technologies, and customer needs. By leveraging cutting-edge web technologies, we will ensure the platform remains innovative, user-friendly, and visually engaging. Our goal is to create a central resource for the industry – a place where customers, partners, and innovators find inspiration, expertise, and solutions that drive the future of mobility.
