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nominated 2025

Midea Metal Touch Oven series

Midea Group Co., Ltd.

Household Device & Home Solution Living & Lifestyle

The Digital Metal Interface challenges traditional oven designs by seamlessly integrating touch technology into a metal front panel, specifically targeted at the mid-entry market. This innovative and distinctive concept combines the tactile qualities of metal with dynamic light effects and haptic feedback patterns, creating a unique interaction experience that emphasizes user engagement and control.

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Designers

Marzio Riboldi, Ali Akay, Andrea Bettinelli, Federico Chiusaroli, Andrea Fuggini, Kim Hong Sik

Year

2025

Category

Concept

Country

Italy

Design Studio / Department

Midea Milan Creative Center

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