Digital Parade Ring & Interactive AI Horse Select
The Hong Kong Jockey Club
The product offers a redesigned racecourse restaurant experience for Gen Y & Z with a digital customer journey via two initiatives. Firstly, the “Digital Parade Ring: Real-time 3D Horse Visualization,” which provides track overviews, simplifies horse analysis, and enables quick bets via a classic 3-in-1 app. KOL insights aid decision-making, while dynamic race play enhances engagement. The Interactive AI Horse Selection Station offers gamified horse attribute comparisons and provides insights to support betting decisions. This feature adds excitement and transforms the race day experience.
