HOOP

»For young people with ADHD, focus shouldn’t feel like a punishment. This project reimagines productivity as a playful, personal journey rather than a rigid taskmaster. With cheerful visuals, gentle animations, and soft guidance, it speaks to users at their own pace. Its empathetic design roots, shaped by real user input, shine through in every interaction. The tactile-digital hybrid concept brings warmth to a screen-saturated world. Though still in the early stages, it paves the way for emotionally intelligent, neuro-inclusive design.«

UX Design Awards Jury 2025 Autumn