LearnVestor

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The main UX challenge was to design a financial incentive mechanism that responds to behavioral differences and psychological responses among learners. LearnVestor’s multi-tiered deposit system reinforces commitment by refunding deposits upon course completion. However, user reactions vary: some feel more accountable, while others experience increased cognitive load, which can reduce participation. The design needed to balance motivation with psychological comfort to drive engagement without triggering avoidance. Another challenge was building trust in this unfamiliar pricing model. As most users are new to deposit-based systems, the interface had to clearly explain how the system works, reduce confusion, and build user confidence.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
A personal highlight emerged from user interviews, rather than worrying about course completion, most users were more concerned about wasting money. This shifted the understanding of commitment in self-paced learning and shaped the approach to motivational design. However, challenges also arose. Some users felt confused or hesitant about the multi-tiered deposit system. Although designed to encourage progress, unclear communication could weaken trust and reduce engagement. This highlighted that incentives alone are not enough—clear, accessible explanations are equally essential. The experience led to greater focus on improving interface transparency and logic, helping users feel confident in the system and more willing to participate.

Where do you see yourself and the project in the next five years?
In five years, LearnVestor aspires to become a trusted platform for self-taught learners in computer and technology fields. The focus will be on refining its multi-tiered deposit system by examining how diverse behavioral patterns impact course completion. Future development will explore adaptive motivational strategies that better reflect individual user needs. On a personal level, this project serves as the foundation for ongoing exploration into how behavioral economics can inform learning experience design—integrating motivation, clarity, and user trust into a cohesive system.