++ Next Call for Entries, 1 Sept. ➜ Set Up Profile ++ Nominees Announced ➜ View

++ Next Call for Entries, 1 Sept. ➜ Set Up Profile ++ Nominees Announced ➜ View

Designers

Neennara Vajaphattana

Year

2025

Category

Concept

Country

United States

Design Studio / Department

MIUX Studio

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
Designing for multiple user types, including students, mentors, teachers, and admins in underserved, low tech environments presented a significant UX challenge. We needed to ensure the platform was easy to use for digitally inexperienced students while providing structure and trust for educators. The platform had to feel joyful and safe while delivering concrete outcomes. By prioritizing accessibility, cultural nuance, and character guided interactions, we created a role specific UX system that balanced emotional engagement with clarity, all within the constraints of a lean, no code MVP.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
A standout moment during mascot testing came from a focus group with young children. Their strong connection to energetic, expressive characters led to a full redesign, transforming passive designs into lively, culturally resonant figures. This confirmed emotional connection as a functional UX element, making the platform more engaging and fun.

A key challenge was that many users lacked basic digital literacy. We reframed onboarding with a layered session structure, simplified interface, and mentor led walkthroughs. We also added recorded class videos to resolve timing conflicts and serve as both a learning resource and a security measure.

Where do you see yourself and the project in the next five years?
In five years, we envision Tiny Sprouts Education as a globally scalable, character-driven learning ecosystem with multilingual support, gamified lesson tracks, and role-based dashboards for schools, volunteers, and CSR partners. Our studio will continue evolving the platform with human-first design and behavioral insights, expanding to new regions facing similar equity challenges. We see Tine Sprouts Education not only reducing digital education gaps, but also redefining mentorship as a joyful, culturally sensitive, and design-powered exchange.

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