++ Call for Entries ➜ Enter Now! ++ UX Conversations ➜ 17 September

++ Call for Entries ➜ Enter Now! ++ UX Conversations ➜ 17 September

nominated 2025

U+tv Next

LG U+

Product UI Media & Entertainment

U+tv Next simplifies content discovery through personalized recommendations, intuitive navigation, and immersive visual design. Adaptive Canvas sets the tone based on genre and emotion, while a multi-turn voice agent supports natural interaction. Users can compare viewing options side by side and enjoy a seamless journey across live TV, detail, and purchase screens.

visit website
Designers

Hye Ju Koh, Jin Hee Lee, Ju Hyun Kim, Yoon Seok Yang, Yeon Su Yoon, Eun Hye Jeong, Eun Eui Son, Kyung Sook Lee, Dae Hoon Kang

Year

2025

Category

Product

Country

Korea, Republic

Design Studio / Department

LG U / ameoba