++ Public Choice Award ➜ Vote Now! ++ Next Call for Entries ➜ How to Enter

++ Public Choice Award ➜ Vote Now! ++ Next Call for Entries ➜ How to Enter

nominated 2025

Vaseline Shield

Seogyeong Kim, Hayoon Byun

End-User Product Health

Vaseline Shield is an insurance-inspired concept designed for people who want easy, affordable access to Vaseline for all kinds of everyday emergencies. From unexpected skin dryness to beauty hacks and small accidents, Vaseline Shield has its users covered. More than just a product, it's positioned as a cultural lifestyle for Gen Z—playful, practical, and always ready for whatever life throws their way.

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Designers

Seogyeong Kim, Hayoon Byun

Year

2025

Category

New Talent

Country

United States

School

School of Visual Arts / Korea Institute of Creative

Teacher

Yeon Sang Yoon, Yoo Jin Hong

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