Vaseline Shield

Seogyeong Kim, Hayoon Byun

Vaseline Shield is an insurance-inspired concept designed for people who want easy, affordable access to Vaseline for all kinds of everyday emergencies. From unexpected skin dryness to beauty hacks and small accidents, Vaseline Shield has its users covered. More than just a product, it's positioned as a cultural lifestyle for Gen Z—playful, practical, and always ready for whatever life throws their way.