BVB Jersey Customizer

BVB Merchandising GmbH

The BVB Digital Jersey Customizer is an interactive in-store installation that transforms how fans personalize and experience their BVB jerseys. Located at the heart of the BVB Fanwelt, it connects digital innovation with emotional fan engagement through an intuitive touch interface, real-time 3D visualization, and seamless backend integration. Fans can instantly place their orders, avoid long waiting times, and track their pickup status directly on their mobile devices.