McLaren EV - Urban to racing UX

Mottiez Kevin

McLaren EV: Dual-soul is a high-performance electric interface designed for the ultimate driving transition. It features a dynamic ecosystem that shifts from a serene, green toned Highway Mode (comfort & energy) to an aggressive, red toned Track Mode. With a dedicated passenger "ribbon" display and surgical 3D telemetry, it transforms the cabin into a precision racing tool. This UX bridges the gap between luxury Grand Touring and uncompromising motorsport performance.