BMW X2 Holographic Experience – a Mixed Reality Campaign

SAINT ELMO'S Berlin GmbH & Co. KG

The BMW X2 Holo Experience, a new kind of brand- and product experience in mixed reality by SAINT ELMO’S Berlin, makes the campaign of the BMW X2 virtually come alive in the actual salesroom. Users may experience the car interactively before its public release. Users may virtually dive into the world of the campaign via HoloLens and – by selecting 3D elements or walking around the holographic model – experience the new BMW X2 in a playful way. In the application users may take holographic selfies and share them via social media, driving emotional involvement.