FiDO

Soh Heum Hwang

FiDO is a phy-gital plug-in that connects to various semi-autonomous vehicles to build trust between the driver and the vehicle's AI system. This rotating round device uses purple and blue color gradients to indicate whether the AI system is collecting driver data or making personal recommendations to the driver. Drivers can rotate FiDO based on the recommendations it makes, and this physical interaction provides a sense of connection and relief.