MBUX is a new infotainment system that places user experience first. Its unique feature is its learning ability enhanced by artificial intelligence. MBUX is customizable and adapts to the user. Its strengths include a highresolution, wide-screen cockpit with a touch-screen media display, AR-enhanced navigation technology and intelligent voice control with natural speech recognition, activated by the keyword “Hey Mercedes”. MBUX is rounded off by a holistic touch-control concept, consisting of a touchscreen, a touchpad in the central console and touch-control buttons on the steering wheel.