MG iSmart - Infotainment System HMI design for MG ZS EV

SAIC OIMT

SAIC’s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. A new generation of a HMI addresses new geographies, new car models and formulates a new design language. With consumer needs and their values in mind it is designed for true MG enthusiasts, using clues from the interior and exterior design bringing it to the next level.