MIWE go! is a smart next-generation oven control. It features a clearly structured interface with a strong focus on user roles, developed on the basis of multi-stage usability tests. Everyday activities of different user types, from a master baker to temporary worker, have been clearly and intuitively modelled. A plain design with minimal yet distinctive touches of color supports users in their daily work routine. The MIWE go! interface provides key information and clear instructions from as far away as the bakery counter.