Digitally mapping and simplifying complex order processes was the intention that drove the creation of “Click“, the full-service ordering platform for retailers of the two brands adidas and Reebok. The project focus was on the best possible user experience and also on perfect checkout management to support retailers in compiling their highly individual product selections and placing their next-season preorders in a most efficient and error-free way. This retail pre-ordering process is of critical importance for the success of adidas.
