++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter

++ Nominees Announced ➜ 18 July ++ Register profile for upcoming Awards ➜ How to Enter


Designworks, A BMW Group Company







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»Playworks impressed the jury with an innovative approach that combines different technologies and services in one aggregation platform. Triggered by the COVID-19 crisis, many people need to manage jobs and families at the same time. Playworks connects the need for learning and for building a family space with local business offers. By allowing families to create purposeful moments and businesses a chance to transform established earning models, the platform offers lots of potential beyond the duration of a pandemic.«

Olga Madejska

And the Award goes to....

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The aim of our approach was to bring children, parents, grandparents, the extended family circle of friends and local smaller businesses together. The challenge was to design an easily accessible system that would appeal to these very different target groups and at the same time be easy for them to use.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The fact that we as a team carried out the entire project from the initial idea to the creation of the business case, the technical setup and the final design concept completely mobile, amazed even ourselves. For all of us, this early stage of the Corona pandemic showed that mobile collaboration under high time pressure and on a complex project is not only feasible, but can also have positive effects: from clear and effective communication, increased discipline to a stronger team spirit, to name but a few.

Where do you see yourself and the project in the next five years?
The project was a catalyst for us as designers to address problems that are not perceptible, to create valuable, integrative and inspiring solutions for both users and industry. We are proud of the outcome and potential of the project, especially because it is based on such valuable research and knowledge shared by users. The future of the project is still uncertain, but we have definitely achieved a result that is thought-provoking. We see our team working in the design field for the next five years, and we see our team solving such delicate problems in the best possible way.