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special mention 2020

Preparing kids for their MRI-scan with Ellie’s MRI Journey

Philips

Medical Software Health

With the Ellie’s MRI Journey app, kids aged four to eight can be prepared for their MRI scan at home, so they know what to expect and can be scanned without anesthesia. The gamified app consists of a child-friendly information movie customized to different hospitals, an interactive game in which kids help Ellie-the-elephant get an MRI-scan and a bio-feedback training module that empowers kids to lie still. The experience concept has been co-created with healthcare professionals and psychologists.

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Designers

Philips Experience Design

Year

2020

Category

Concept

Country

Netherlands

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»This concept addresses many relevant issues in one app with consistent storytelling across all use cases. It creates shared value and benefits for kids and their parents, as well as healthcare providers. The UI is executed with lots of attention for details, and the choice of the character, an elephant with large ears, perfectly fits the aim.«

Peter Post

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