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++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

nominated 2020

R&M Bike-Configurator

Riese & Müller GmbH

Service Sports & Recreation

The Riese & Müller Bike Configurator was developed as part of the website optimization of r-m.de. It’s intended to support users in gathering information, making decisions and completing a purchase. The user experience is built around an "advisory assistant" who guides users step-by-step through the wide range of equipment options and helps them to assemble their dream bikes in a quick and easy way.

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Designers

Scholz & Volkmer GmbH / Katja Rickert, Sarah Hodges

Year

2020

Category

Product

Country

Germany

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