R&M Bike-Configurator

Riese & Müller GmbH

The Riese & Müller Bike Configurator was developed as part of the website optimization of r-m.de. It’s intended to support users in gathering information, making decisions and completing a purchase. The user experience is built around an "advisory assistant" who guides users step-by-step through the wide range of equipment options and helps them to assemble their dream bikes in a quick and easy way.