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nominated 2022

SBICE (Service Bundling @ICE)

Deutsche Bahn DB FV AG

Service Mobility

SBICE (Service Bundling @ICE) is the transformation of the info-entertainment system of the ICE fleet into a first point of contact for all digital services on the train for our customers. The existing design system was significantly expanded and the UX optimized. SBICE combines all essential digital services for the guest, such as convenient check-in, BaP, travel information and the entertainment system. It also ensures stable communication between passenger and staff and is available 24/7.

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Designers

forwerts interactive GmbH / Julian Schwarz, Alexander Livigni, Caroline Sturm, Angela Schwerdhöfer

Year

2022

Category

Product

Country

Germany

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