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nominated 2022

SHOW SMART

CLAAS Global Sales GmbH

Mixed Reality Service Industry

SHOW SMART is a mixed reality tool for presenting CLAAS agricultural machinery at trade shows, events, and 1:1 sales meetings. It can be used live, hybrid, or streaming-only. At any time, the functions of a real machine can be viewed and virtually demonstrated in operation. It is especially tailored to the agricultural target group due to its distinct tool nature. The simple hardware used allows for multiple, global applications.

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Designers

Luxoom Medienprojekte GmbH

Year

2022

Category

Product

Country

Germany

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