Virgin America Redesign

Virgin America

Set out to make booking a flight as fun as travelling, Virgin America partnered with Work & Co to reinvent the digital booking experience. The resulting site was the first responsive airline website in the United States. Booking a flight is a simple and quick step-by-step process. Pages on VirginAmerica.com load in two seconds, and checking in takes eight seconds; conversion has increased by over 10 percent.