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++ Public Choice: Vote until 25 February ++ Winner Announcement: Join on 4 March ++ Next Call: Starts 1 March

nominated 2015

Virgin America Redesign

Virgin America

Customer Portal Mobility

Set out to make booking a flight as fun as travelling, Virgin America partnered with Work & Co to reinvent the digital booking experience. The resulting site was the first responsive airline website in the United States. Booking a flight is a simple and quick step-by-step process. Pages on VirginAmerica.com load in two seconds, and checking in takes eight seconds; conversion has increased by over 10 percent.

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Designers

Work & Co

Year

2015

Category

Product

Country

Germany

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