Design Systems for Scalable Impact
In this Deep Dive Malena Menéndez Senior Designer, and Michael Hausner, Design Lead Creative Direction, both at Carl Zeiss AG will walk us through the Award-winning product „ Beyond for Online Experiences”.
About the Project: Beyond for Online Experiences
Winner of the UX Design Award | Product 2025
Beyond for Online provides comprehensive guidelines and assets for designing and developing online experiences across all ZEISS digital touchpoints. It includes design principles, color systems, typography, icons, a component library for designers in Figma, and ready-to-use code libraries in React and Angular. With Beyond for Online, designers and developers can efficiently create cohesive, high-quality web and online experiences that are visually consistent, accessible, and user-friendly.
Jury Statement, UX Design Awards – Autumn 2025:
“Beyond for Online Experiences shows how to scale a design system in a complex enterprise ecosystem by balancing consistency with agility. Designed through broad contributions, ongoing user testing, and insights from real usage data, the system improves product delivery by minimizing design and development inefficiencies. Its flexible structure and clearly defined KPIs help internal teams align around quality and impact. It creates the conditions for UX to grow, adapt, and continuously deliver measurable value, accelerating productivity while keeping users at the center.”
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Award Director & Head of Strategy, International Design Center Berlin (IDZ) and Luca Killer, Press & Communications Coordinator, International Design Center Berlin (IDZ)
Speaker
Malena Menéndez
Senior Designer Beyond Online Experiences "After more than a decade in digital design, Malena has been part of ZEISS Digital Partners since 2023. As a Senior UI Designer, she plays a central role in developing the Beyond for Online Experiences design system, focusing on data-driven UX, scalability, and creating coherent digital experiences across ZEISS’ complex ecosystem.”
Michael Hausner
Design Lead Creative Direction Beyond Online Experiences "After more than ten years at various agencies, Michael Hausner joined ZEISS in 2018. As Design Lead, he is primarily responsible for Beyond for Online Experiences and plays a decisive role in shaping the design language of all online touchpoints – including public websites, customer portals, e-commerce platforms, apps, and various digital products for the different business units within ZEISS"