Transforming Heat Pump Installations
Winner of the "UX Design Award | Product" 2025
In this Deep Dive Aleks Melnikova and Stephen Tomlinson, co-founders of Cosmic Velocity, will walk us through the Award-winning project „Spruce - Making heat pump installation simple and smart”.
The Spruce platform transforms heat pump installation process through digital automation. The system enables installers to conduct leads qualification, automate calculations and simplify surveying. Research with installers showed that significant time is wasted on manual tasks and non-converting inquiries. The platform designed by Cosmic Velocity reduces quote generation to minutes, enables quicker surveys, and increases conversion rates by 20%, supporting UK's transition to sustainable heating.
UX Design Awards Jury 2025 Spring about the project:
“Spruce streamlines heat pump installation through a user-centric design process that meets the needs of installers and homeowners. It replaces manual workflows with automated solutions such as heat loss calculations and proposal generation. The platform's holistic approach and consistent design, supported by a robust design system, improves usability and efficiency, reducing workload by 60 hours per month. Spruce builds local economic resilience and supports a sustainable future.”
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)
