GoTyme Bank Kiosk and Bank App
In this Deep Dive Silvano D’Orazio, Group Head of User Experience and Brand at Tyme Group, will walk us through their two award-winning projects "GoTyme Bank Kiosk" and "GoTyme Bank App".
Learn more about the projects here.
Winner of the UX Design Award | Product 2023
The GoTyme Bank Kiosk is a self-service machine which enables Filipinos to open a bank account and instantly get a physical debit card at thousands of convenient locations. It also allows current GoTyme Bank customers to check their account in situations where they do not have reliable internet access.The kiosk is the “physical” component of GoTyme Bank’s “phygital” (physical and digital) banking approach, enabling the business to cater to more types of users and to previously unaddressed needs.
The GoTyme Bank App is a mobile application that aims to make banking simple, accessible, and rewarding for all Filipinos, from the financially literate to the unbanked. Users can open a bank account, get their daily transactions done, and ask for assistance with a few taps. Integrated with one of the country's biggest retail networks and loyalty rewards programs, the app also lets users earn rewards for every transaction, further empowering them to achieve their financial goals.
UXDA Jury members Joon-Mo Lee and Shruti Ramiah about GoTyme Bank Kiosk:
»The world of innovation is divided into two camps. In one camp visionaries with flat whites in their hands discuss moonshots and come up with faux 'what if' questions. And in the other camp, creatives are serious about their real 'what if' questions and really do it. While the GoTyme Kiosk is not a revolutionary thing, it certainly is a big thing. The utterly ruthless single-mindedness of the very idea is why this product deserves to be a winner. This is the perfect way to provide banking for all in The Philippines. This may be an unpopular thing to say, but you don't always need AI and ocean plastic to make impact. Just like their Banking App, the GoTyme Bank Kiosk thinks how people think: If I want a bank account, I’ll just go do it at a kiosk and immediately get my new card. And just like its Banking App sibling, the kiosk too shines with great visual design that embodies the vibrant GoTyme brand tonality. If we, the jury, may just add one wish it would certainly be to rework the kiosk (hardware) design itself... this is where we see room for improvement!«
UXDA Jury members Joon-Mo Lee and Shruti Ramiah about GoTyme Bank App:
»Banking should not be a privilege, but a commodity accessible to all. And yet, in The Philippines, a substantial amount of people remain underbanked or even unbanked. With this backdrop, GoTyme Bank App exemplifies how banking should be: unfussy (people can imagine it), relatable (reflecting real-life situations) and satisfying (snappy and delightful). GoTyme does all of this with world-class visual-style and verve that is rarely seen in the banking industry, but sorely needed. Putting consistent focus on everyday needs (however trivial they might appear) is a mindset that other banks would do well to heed. Brands such as GoTyme who put people (and not just the privileged) first and go the extra mile in design do deserve to win. Not just a UX Design Award, but in the market.«
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy, International Design Center Berlin (IDZ)
