SAP Garden - Digital Experience Ecosystem

Red Bull Stadion München GmbH

SAP Garden is a multifunctional sports arena in Munich designed to merge physical and digital fan experiences. The project delivered a unified digital ecosystem (web & app) with features such as visitor onboarding, live stats, and in-venue services, enabling seamless interaction across basketball, ice hockey, and other events while enhancing engagement and accessibility by using a standardized design system.

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