SAP Garden - Digital Experience Ecosystem
Red Bull Stadion München GmbH
SAP Garden is a multifunctional sports arena in Munich designed to merge physical and digital fan experiences. The project delivered a unified digital ecosystem (web & app) with features such as visitor onboarding, live stats, and in-venue services, enabling seamless interaction across basketball, ice hockey, and other events while enhancing engagement and accessibility by using a standardized design system.
