Customer Journey with Digital & Analog Touchpoints

Silhouette

Silhouette investigates what the customer journeys of the future might look like for its customers. The aim is to find out as much as possible about the needs of customers and to identify the touchpoints of the customer journeys. To avoid describing customer journeys with standard PowerPoint slides and unnecessary text, a special form of visualization is used, in which analog and digital touchpoints flow into each other through a mixture of comics and mockups.