++ The #UXDA24-Spring Call for Entries will start on 1 September 2023 ➜ How to Enter ++ 14 June ➜ Deep Dive: Samsung Research America

++ The #UXDA24-Spring Call for Entries will start on 1 September 2023 ➜ How to Enter ++ 14 June ➜ Deep Dive: Samsung Research America

nominated 2023

KazandiRio Mobile Application

PepsiCo

Advertising Retail & Distribution

KazandiRio is the most comprehensive and extensive digital advertising application in Turkey, owned by PepsiCo. Over the years, the exchange of product caps and coupons in grocery stores has become increasingly popular in a digital world. Recognizing the need for digitalization, PepsiCo came up with a groundbreaking idea and introduced KazandiRio. With this mobile application, PepsiCo digitalized the concept of collecting coupons on product banners or caps.

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Design

adesso Turkey - UX/UI Department / Tule Yalcinkaya, Seyda Gunay, Baris Can Mustu, Yasin Baskurt, Betim Zaman, Pelin Mounier

Year

2023

Category

Product

Country

Turkey