KazandiRio Mobile Application

PepsiCo

KazandiRio is the most comprehensive and extensive digital advertising application in Turkey, owned by PepsiCo. Over the years, the exchange of product caps and coupons in grocery stores has become increasingly popular in a digital world. Recognizing the need for digitalization, PepsiCo came up with a groundbreaking idea and introduced KazandiRio. With this mobile application, PepsiCo digitalized the concept of collecting coupons on product banners or caps.