Lifetime Relationship Program (LRP)

Cathay Pacific Airways / Digital Experience

The world has evolved in the past few years with changing expectations for travel and lifestyle. In keeping with this, Cathay Pacific launched a large-scale project titled the ‘Lifetime Relationship Program’ (LRP) to merge its three separate membership programs into one unified platform. Not only brings the new program more benefits and choices to elevate members’ lives, both on the ground and in the air, but also a more customized and personal experience for frequent flyers.