Swisscom TV 2.0 was developed by Swisscom AG in Switzerland. TV 2.0 allows users to watch any tv-show until seven days after broadcast. Customers thus have access to about 200.000 constantly changing content assets. To improve content discovery, all available assets are sorted according to their genre. The product also uses personal recommendations (heart icon) and editorial tips (star icon). Amongst other features, TV 2.0 offers a voice search that understands Swiss dialects. The product focusses on customer centric design and is extremely easy to install and use.