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++ Meet the New Talent Winners, 4 Dec. ➜ Learn More ++ Next Award ➜ Register Profile

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Cashee: Banking for the youth

In this Deep Dive, Sasha Shumylo, Associate Partner at The Gradient, will walk us through the Award-winning project „Cashee – Banking for the youth”.

Download the presentation

About the Project: Cashee – Banking for the youth

Winner of the UX Design Award | Product 2024
Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region. Cashee is on a mission to encourage financial literacy and financial inclusion for youth.
It provides teenagers with a free digital banking app and prepaid card to manage their money effectively, while offering parental control over children’s transactions.

UXDA jury members Monika Khanna and Alex Mulder:

“Cashee innovates banking for the youth, aligning with evolving money formats and modalities. The app features a modern design, clean UI, and gamification elements, creating a novel value exchange. It educates future generations about finance and empowers both children and parents by offering a fresh take on spending habits. This approach reflects banks' adaptation to changing financial landscapes, driving business value through financial literacy.”

About the Format:

Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.

Presented by Ake Rudolf, Award Director & Head of Strategy, International Design Center Berlin (IDZ)

Speaker

Sasha Shumylo

Associate Partner, The Gradient