Cashee: Banking for the youth
In this Deep Dive, Sasha Shumylo, Associate Partner at The Gradient, will walk us through the Award-winning project „Cashee – Banking for the youth”.
About the Project: Cashee – Banking for the youth
Winner of the UX Design Award | Product 2024
Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region. Cashee is on a mission to encourage financial literacy and financial inclusion for youth.
It provides teenagers with a free digital banking app and prepaid card to manage their money effectively, while offering parental control over children’s transactions.
UXDA jury members Monika Khanna and Alex Mulder:
“Cashee innovates banking for the youth, aligning with evolving money formats and modalities. The app features a modern design, clean UI, and gamification elements, creating a novel value exchange. It educates future generations about finance and empowers both children and parents by offering a fresh take on spending habits. This approach reflects banks' adaptation to changing financial landscapes, driving business value through financial literacy.”
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Award Director & Head of Strategy, International Design Center Berlin (IDZ)
